The Profitable Agency Playbook Course

We’ve spent the last 14 years driving profitable success and growth for recruitment agencies.

And now we have distilled all of the knowledge, expertise and industry awareness we have gained into a free and simple playbook.

Over the course of the following 4 modules we will share a proven framework for achieving sustainable growth in your agency.

Go to Playbook Introduction

The playbook for profitable recruitment agency growth

Firefish Grey Wave

Module:1 Building an Enriched & Engaged Database

An engaged database is the heart of your recruitment agency. In this module, you’ll learn how to structure your database to win faster,  what are candidate profiles and how they benefit your agency, how to optimise your funnels and minimise data gaps and how to use candidate intent to make faster placements.

This includes:

  1. Using data to understand candidate profiles
  2. Building a single source of truth
  3. Eliminating data gaps through funnel optimisation
  4. Structuring your database to win faster
  5. Understanding Candidate Intent
Go to Playbook Module 1
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Module:2 Reducing Admin Through AI and Automation

79% of industry professionals believe that AI will soon be sophisticated enough to make full hiring decisions – which poses a threat to recruiters all over. There is no denying that artificial intelligence can significantly improve your team’s efficiency and effectiveness, helping you save time and resources and focus on what matters most.

This includes:

  1. Using AI to Automate Processes
  2. Creating Automated Sequences
  3. Engagement Strategies ​
Go to Playbook Module 2
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Module:3 Improved Insights & Reporting

With improved reporting, you can see real-time changes in your agency’s results which give you the insights needed to make quick, data-driven changes in your strategy when needed. 

Access to improved data can increase your revenue per recruiter by as much as 30% - which is why it is vital you know exactly how to use your reporting for maximum impact. 

This includes:

  1. Using data to make informed decisions
  2. What to measure to track agency performance
  3. Measuring recruiter performance
Go to Playbook Module 3
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Module: 4 Increasing Recruiter Engagement

Recruiter engagement is the key aspect of your CRM bringing the expected ROI and increasing your company profits. If you want to reap the benefits of your tech, you need to create a CRM that is a single source of truth – a space where all of your funnels meet. But choosing the right CRM alone is not enough – you also need to embed it within your company culture.  

This module explores the best actionable strategies to increase your adoption of the software and reap the benefits of good tech.

‍This includes:

  1. Embedding a single source culture
  2. Personalisation and communication
Go to Playbook Module 4
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The recruitment CRM behind high-growth agencies

"We've grown from 3 to 19 users, and Firefish has adapted to our changing needs.

We've seen Firefish grow a lot, really changing and developing with new features and integrations, and our growth journey is tied to that.

The support team at Firefish is really, really good. They respond straight away, sort any issues quickly, and our needs are often translated onto the roadmap plan and new features in the CRM."

Axion Recruitment Testimonial
Sam Wild, Axion Recruitment CRM Review

Sam Wild

Operations and Training Director

37%
increase in revenue per recruiter alongside 500% headcount growth

Read Success Story
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